Common SEO Mistakes Made By Small Companies And Their Solutions.
If you are a rookie, it will not be a walk in the park to navigate through the SEO industry. Google keeps changing and removes you from your comfort zone without realizing it. At this point, many companies get confused and pull the wrong moves that are harmful to their SEO. There are some common mistake which are made by small companies when trying to start their websites and you must understand them. Here is a brief discussion of these issues and some of their solutions.
Many small companies only channel all their energy on social media. Social media channels are very vital and this is no secret. Therefore the channels should be up to date and these companies must post as much information as possible. However, do not be cheated that having a solid social media presence is capable of replacing your website. Truth is, it will never be a replacement. It does not matter whether you are very popular on Instagram, twitter or Facebook, your website as it is your image and you need to spend more time there. Whether you have a strong presence in the social media or not, many customers will want to visit your website first to see what you have to offer.
In the past, many people were attracted by quantity instead of quality and this can be problematic for your company in this age. Google has evolved and is more interested in the quality of the content you post. You need to therefore review your website every other day. This will help you to identify the useful content and the filler content. Therefore, you can remove irrelevant information or deactivate the pages that are not necessary allowing your website to be fresh and worthy of your customers attention.
Having a poor content management system (CMS) is also harmful because you would not be able to tell if your website contains bad information. There are very many CMS with various options, therefore some will work better at boosting your website that others. Therefore, your CMS must be very friendly to the SEO and this will significantly improve your score. A wrong content management system can reduce your SEO ranking and getting your good rank back is not easy.
While putting little or no effort is damaging, so is investing too much energy. This entails packing the website with links and keywords which are irrelevant. You can destroy the credibility of your SEO when Google realizes that you use popular keywords that relate closely to your site to attract traffic. So, use relevant keywords.
Companies sometimes do not realize their website is about the whole internet. Pay attention to trends which dictate internet use.