Most law firms have employed the use of internet in their operations. Most of these law firms use their websites to market themselves. The main purpose of these websites is to turn the visitors into clients. This can be made more effective by improving the appearance of a website. The usage of the latest plugin is also important in ensuring that more visitors are converted to clients. The conversion rate is directly proportional to the money earned by the law firm. The productivity of a website is something that can be boosted via some ways.
There are various types of the law firms. The commercial law firms and the firms that deal with the cases of personal injuries are the major types. The metrics to be monitored to assure an optimum functioning website are the same irrespective of the type of the law firm. The identification of the important metrics is essential in helping a law firm to reach their set goals. This will allow the law firm to compete effectively with the other firms. There are three metrics that should be monitored closely by the law firms. These metrics are described as follows.
It is important to monitor the number of visitors on a website. The law firms should be keen on the number of people visiting their page on a monthly basis. The first impression of the website plays a major role in determining the number of visitors a law firm website will attain per month. There are certain factors that affect the number of visitors to a law firm website. These are the social media campaigns, guests posting on other websites, marketing strategies and testimonials. It is necessary to know the reason for a rise or a fall in the number of visitors to a web page. Another thing about this metric is that a law firm should know how most of their visitors arrive at their website. Whether is via search engines or social media sites.
The bounce rate is the other factor. As much as there are many visitors on the website, their stay should not be short-lived to a few seconds. Clicking on one page by some visitors is the reason for the increment of the bounce rates. Such people include those who press a back button on their browser, type different URL into their browser and those who close the tab or the browser window. Causes of such a trend should be established. Analyzing this metric requires one to reduce the bounce rate every month.
The third metric is the conversion rate. The number of visitors converted into clients is all that the conversion rate is all about. One can know this by considering those people who email or call the firm, those who download the free report or white paper and those that fill out the inquiry forms.